Proof

We report revenue, leads and conversion. Not impressions.

Impressions are not evidence. What follows is what changed in the accounts. Client names are withheld where the commercial detail is sensitive; figures are verified with the client before publication.

Illustrative figures

The figures and case studies on this page are representative placeholders shown while client-verified numbers are being cleared for publication. They are not attributed to any named client. Replace them in src/routes/proof.tsx before launch.

Client revenue attributed to E&M programmes in the last 24 months: ₦2.4bnClient revenue attributed to E&M programmes in the last 24 months
Median reduction in cost per qualified lead within two quarters: 41%Median reduction in cost per qualified lead within two quarters
Median improvement in landing-page conversion rate: 3.1×Median improvement in landing-page conversion rate

Client logos — to be supplied

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Indexed client revenue, four quarters

Median across programmes running a full year, indexed to 100 at the quarter before the engagement started.

Revenue attributed at the account level and reconciled with the client's finance team.

Cost per qualified lead, change over two quarters

Cost per lead the sales team accepted — not per form fill, and never per impression.

Manufacturing−34%
Professional services−38%
Consumer ecommerce−46%

Measured from the last full quarter before engagement to the second quarter after.

Manufacturing · Nigeria and Ghana

Rebuilt distribution demand after a price increase

A building-materials manufacturer raised list prices 18% and lost distributor volume. The brief was to hold margin without discounting it back.

What we did

Market research across 40 distributors and 300 end-buyers
Repositioning around total installed cost, not unit price
Google Ads and Meta rebuilt around qualified enquiry, not reach

Result

Price held, demand rebuilt — the increase paid for itself inside three quarters.

Revenue: +34% year on year
Qualified distributor leads: +112 per quarter
Gross margin: Held at the new price

Professional services · United Kingdom

Replaced referral dependency with a measurable pipeline

A consultancy took 90% of new business from referrals and could not forecast a quarter. They needed a second, controllable channel.

What we did

SEO programme against buying-stage questions
LinkedIn executive presence and account-based paid targeting
GA4 rebuilt and reconciled to the CRM

Result

Referrals became an advantage rather than a dependency, and the quarter became forecastable.

Qualified meetings: 19 per month, from 4
Cost per acquisition: −38% over three quarters
Pipeline attributed to non-referral: 44% of new business

Consumer ecommerce · Nigeria and North America

Made a storefront profitable before scaling media

The client wanted more traffic. The unit economics did not support it. We fixed the storefront and the measurement first.

What we did

Storefront rebuild: catalogue, checkout, payments, delivery logic
Meta and TikTok creative systems with structured testing
Email lifecycle programme and deliverability remediation

Result

Fixing the storefront first made every naira of later media spend worth committing.

Checkout conversion: 1.1% → 3.4%
Revenue per subscriber: +2.6×
Contribution margin: Positive from month two

If you want the full version of any of these, we will walk you through it — including what did not work.

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