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Meta ads

Meta remains the most efficient reach buy in most of our markets — and the easiest place to waste money. We run it with tight creative discipline, clean measurement and WhatsApp as a first-class conversion path.

What the work involves

  • Account and pixel/Conversions API architecture
  • Audience and exclusion strategy
  • Creative production and structured testing
  • WhatsApp click-to-message funnels and response handling
  • Catalogue and retargeting setup for commerce clients
  • Budget pacing against margin, not spend targets

What you receive

  • Campaign build and documented account structure
  • Creative test roadmap with hypotheses
  • Weekly pacing note, monthly commercial review
  • Cost per qualified lead and contribution reporting
Predictable acquisition cost you can plan a budget around, with a clear stop rule when it stops working.