YouTube marketing and ads
YouTube is a search engine with a media buy attached. We build a channel that answers real purchase questions and use paid placement to put it in front of people already in-market.
What the work involves
- Channel strategy, naming and packaging
- Video content plan against buying-stage questions
- Production direction and editorial standards
- In-stream, in-feed and Shorts campaign management
- Sequenced retargeting into demonstration or enquiry
What you receive
- Channel architecture and publishing calendar
- Campaign build with audience and exclusion strategy
- Creative performance analysis by hook and format
- Reporting on view-through enquiries and pipeline
Fewer explanation calls, higher-quality enquiries, and an owned video library that keeps working after the media stops.
Often bought alongside