The content marketing machine
Most content programmes fail on supply, not strategy. We install a production line: research inputs, AI-assisted drafting, named human editors, approval gates and a publishing calendar that holds.
What the work involves
- Content strategy tied to search and sales questions
- AI-assisted drafting pipelines with prompt libraries
- Editorial standards, fact-checking and approval gates
- Repurposing paths from one asset into channel formats
- Distribution plan across owned, earned and paid
- Governance: model ownership, review steps, rollback
What you receive
- Documented production system your team can run
- Editorial calendar with owners and deadlines
- Published assets to an agreed monthly volume
- Quarterly performance and quality audit
Predictable publishing volume at a defensible standard, at a fraction of the cost of a traditional studio.
Often bought alongside
Market Research
Evidence before spend: who actually buys, at what price, and what would make them switch.
Google Analytics
Numbers a finance director will sign off on, and a stop rule for every channel.
Training
We hand the system over: your team runs the marketing engine without a permanent agency line in the budget.