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Email marketing

Email remains the highest-margin channel most businesses run badly. We fix deliverability first, then build lifecycle programmes that earn revenue per subscriber rather than open rates.

What the work involves

  • Deliverability audit: authentication, reputation, list hygiene
  • Platform selection and migration
  • Lifecycle programme design: welcome, nurture, win-back, retention
  • Segmentation and behavioural triggers
  • Template system and accessibility compliance
  • Consent, preference and data-protection handling

What you receive

  • Deliverability remediation plan and implementation
  • Automation flows built and tested
  • Reusable template set
  • Monthly reporting on revenue per subscriber
A channel you own outright, producing repeat revenue that is not exposed to platform pricing or algorithm change.