Google Ads
Search advertising is demand capture, not demand creation. We manage it to profit — tight query control, honest attribution, and a willingness to recommend reducing spend when the maths says so.
What the work involves
- Account restructure and query-level control
- Search, Shopping, Performance Max and Demand Gen management
- Landing page and offer testing
- Bidding strategy tied to margin and lifetime value
- Negative keyword and brand-defence discipline
- Multi-market and multi-currency account management
What you receive
- Documented account structure and naming conventions
- Test roadmap for offers and landing pages
- Weekly pacing note and monthly commercial review
- Cost per acquisition and contribution reporting
Every naira, pound and dollar of media spend traceable to a commercial outcome — and a stated point at which we stop.
Often bought alongside