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Storefront and ecommerce setup

We build and configure ecommerce storefronts for clients — platform selection, catalogue structure, payment and delivery integration, and the analytics to run it. This is a service we deliver for you; it is not a shop operated by E&M.

What the work involves

  • Platform selection against your margin and volume profile
  • Catalogue architecture, taxonomy and product content
  • Payment gateway and multi-currency configuration
  • Delivery, logistics and returns workflow setup
  • Checkout conversion optimisation
  • Ecommerce analytics, feeds and marketplace integration
  • Team training and operating documentation

What you receive

  • Configured, tested storefront ready to trade
  • Product feed and marketplace connections
  • Operating manual for your commerce team
  • Launch performance review at 30 and 90 days
A storefront that trades from day one, with unit economics visible before you scale the media behind it.